Horace Luke is not a fan of the phrase “no.”
“If I ask the primary time [whether] I can do one thing and it is a ‘no,’ I am going to discover one other man to ask. If the second man says no, then I will do it,” the entrepreneur stated.
“I am simply going to do it myself as a result of I actually consider within the concept.”
His philosophy of “not asking the third time” has taken the 52-year-old far — he’s the founding father of Gogoro, a Taiwanese maker of electrical scooters and a battery-swapping community.
Launched in 2011, the startup says it has since constructed a community of over 2,300 swap-and-go battery stations, powering 350,000 each day battery swaps for two-wheelers.
“By the top of this 12 months, we may have extra places than gasoline stations in Taiwan,” Luke instructed CNBC Make It.
Its buyers embrace Al Gore’s Era Funding Administration, Foxconn — one in every of Apple’s largest suppliers — and Indonesian app GoTo.
Regardless of his success, Luke’s strategy to city mobility and sustainability was not at all times welcomed.
“Not solely was no one engaged on such a subject, on the identical time no one believed in us … once we launched our flagship retailer, folks got here in [and] requested, ‘Who will personal [this] battery while you go bankrupt?'”
The CEO added with amusing, “That is a very impolite query to ask. However I believe the usability and comfort of battery swapping actually took maintain of the customers’ hearts.”
Luke is not any stranger to innovation — he has labored at Microsoft, the place he led product ideation and model growth for its vital merchandise, together with the unique Xbox and Home windows XP.
Previous to founding Gogoro, he was additionally chief innovation officer at smartphone producer HTC.
With greater than 15 years of expertise underneath his belt, Luke has numerous suggestions for creating new merchandise. CNBC Make It finds out what they’re.
1. Take heed to others
In terms of innovation, it is by no means the work of you and also you alone, stated Luke.
“In case you come to my workplace, you will see that that my workplace is de facto noisy. Lots of people come out and in … chit chatting and speaking about issues.”
An important a part of creating new merchandise is definitely utilizing “your ears,” he added.
“It is the power to listen to 1,000 concepts and decide these [that work], mix them after which deliver folks collectively so they’re now culturally working towards the identical route.”
Having nice concepts is not sufficient, nevertheless — it is the power to execute them that is “actually vital.”
“The man that claims a automotive can fly, however he by no means made the automotive fly — he is only a loopy particular person. However the the man that made the automotive fly, he is a genius,” added Luke.
Because of this past listening to his workforce’s concepts, he sees himself taking part in an enormous position in rallying them to work towards the identical objective of making new merchandise.
“I consider innovation as an upward spiral and my on a regular basis job is to maintain that spiral going.”
2. Assume outdoors the field
One factor that Luke would by no means do? Work on tasks the place “somebody is ready to say, ‘You imply, like this?'”
“Immediately that venture is killed as a result of I do not need there to be an instance on the market. You need to give you your individual concept … suppose out of the field,” he added.
That, he stated, was the strategy that led to the creation of the unique Xbox.
“That is why the Xbox was born — it was a field that gives computing know-how, that is past what a gaming console may do,” stated Luke.
“As a substitute of an equipment that play video games, what a couple of PC that entertains?”
3. Discovering the fitting product match
Convincing customers to go electrical is a problem. However Gogoro’s mission to offer a seamless expertise in relation to charging automobiles has paid off.
Its battery-swapping system permits riders to alter batteries in a matter of seconds — not like charging factors, which may take hours to energy up EVs once more.
“You need to present one thing extra handy, with higher person expertise to ensure that folks to flip over. It is not about value,” Luke stated.
“Irrespective of how low-cost one thing is … no one needs to make use of it. You need to present one thing that places a smile on folks’s [faces] after they use it, then they’re going to undertake it.”